Are you considering becoming an SEO (Search Engine Optimiser)? Here is some information to help point you in the right direction:
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As an SEO you will be responsible for driving traffic to websites, especially with regard to gaining 'natural postions' in Search Engines such as Google, Yahoo and MSN.
You will employ a number of tactics to ensure that all the onpage and offpage factors are taken into consideration for a website. This will include a number of specific tasks including:
- Keyword Research
- Ensuring the correct keyword focused meta tags, title tags are used
on each page of the website.
- Re-engineering the coding of the page to ensure emphasis is placed on
certain keywords. e.g. ensuring the correct use of H1 tags
- Link Building
There are currently no formal qualifications to become an SEO. However,
a fundamental understanding of HTML, CSS, JavaScript and PHP will help.
To gain employment as an SEO you will likely be asked to give proof of
websites that you have successfully achieved positions on in leading search
engines such as Google.
Arguably the best way to start out learning SEO is to read through the
many quality web forums and articles that are now available on the internet.
Some excellent resources include www.searchenginewatch.com
and www.SEOchat.com.
