Do you want to become a Marketing Manager? Here is some information to help point you in the right direction:
Job Description -
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Marketing managers devise marketing plans and direct marketing activity for an organisation's products or services. Much of their time is spent identifying target markets, writing and presenting proposals, monitoring marketing campaigns and developing new strategies and ideas. They work closely with team members and other departments in their organisation.
Marketing managers usually work normal office hours, Monday to Friday. Evening and weekend work is sometimes necessary for meeting deadlines, attending product launches, conferences and exhibitions. Most work is office based, but there is usually travel to meetings at other offices and sometimes overnight stays, when at conferences or exhibitions.
Salaries range from £25,000 for a new marketing manager, to £50,000 or more for senior marketing managers.
A marketing manager should be:
It is important for them to enjoy working with constant deadlines often in an highly-pressurised environment.
Although the number of marketing jobs throughout the UK is increasing slighty, there is always great competition for them. Employers include companies selling products, providing services, selling goods and services to other businesses, and public sector organisations. Most marketing managers hold a degree or higher national diploma (HND). These are widely available in business studies with a marketing specialism. Most marketing managers are aged between 25 and 40, but there are opportunities for more mature entrants in the public sector and organisations targeting older customers.
Training is on the job and through short courses organised by professional organisations such as the Chartered Institute of Marketing (CIM), the Institute of Direct Marketing (IDM), the Institute of Sales and Marketing Management (ISMM) and the Communications, Advertising and Marketing Education Foundation (CAM). CIM and ISMM offer a range of recognised qualifications and membership schemes.
Promotion opportunities to marketing director or a more general management post are available, especially in larger organisations. Gaining professional qualifications can help too. Overseas opportunities are available if working for international organisations. Some marketing mangers move to consultancy work on a freelance basis. See a list of top UK Marketing Companies.

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