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Display Designer/Visual Merchandiser

Display Designer/Visual Merchandiser

Do you want to become a Display Designer/Visual Merchandiser? Here is some information to help point you in the right direction:

Job Description - Print Page

Display designers create ideas and designs to promote a store or business's image, products and themes. Visual merchandisers make sure the designs are featured in all displays, marketing and promotional activities.

Designers produce drawings, plans and coloured impressions to present ideas to clients, before finalising designs. Visual merchandisers are responsible for implementing these designs. Some people combine both jobs.

They usually work a 35 to 40-hour week, but sometimes longer, for instance, when preparing Christmas displays or special promotions. They work in design studios, offices, at company headquarters, or in store, and spend a lot of time on their feet when designing and arranging displays. Some travel is likely, especially in companies with branches in different parts of the country.

Salaries range from £14,000 for a new display designer/visual merchandiser, to £45,000 or more for top designers and managers.

A display designer/visual merchandiser should:

  • be creative, imaginative and energetic, with a flair for design
  • be able to draw by hand or using computer-aided design programmes
  • have good communication and concentration skills
  • be aware of trends and activities in design, fashion and culture
  • enjoy working creatively in a fast-moving environment.

Jobs are available throughout the UK, mainly near major towns and cities. Display designers/visual merchandisers either work for a store or other type of company, or freelance, working for different clients.

The design world is competitive, but display designer/visual merchandiser jobs are increasing in some areas.

Entry is usually with a qualification in design, display or merchandising. There are various degrees and Foundation degrees in design, for instance, in subjects like Retail Design Management and Visual Design and Display. Other qualifications include diplomas and BTEC/SQA national certificates.

There is no upper age limit for entering the profession.

Degree courses usually last three years, and Foundation degrees two ye ars. Other certificate and diploma course lengths vary, but are usually one to two years. There are NVQs/SVQs in Design (Level 3) and Design Management (Level 4). Apprenticeships may be available in some areas.

Promotion opportunities exist in larger stores and businesses, for example, to supervisor, head designer or merchandiser. There are some overseas job opportunities, especially if working for a company with branches or offices abroad.

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